win|win is a campaign spearheaded by Central Exchange to increase gender diversity at the top of area companies to 20% by 2015. The initiative is based on the strong business case that meaningful gender diversity at the top is correlated to higher growth, innovation and profitability.
In 2009, Central Exchange brought together a coalition of Kansas City business advocates with a vision to advance the Kansas City region: Greater Kansas City Chamber of Commerce, Greater Kansas City Community Foundation, Kansas City Area Development Council, Kauffman Foundation and UMKC-The Bloch School.
With the support of its coalition partners, win|win will provide a range of educational forums, services and activities to help educate, change perceptions and create a sense of purpose in the business community. A distinctive branding campaign has been launched to grow awareness, sponsorships and public support opportunities.
To learn more about this initiative, the business case, and the companies that have joined the campaign, go to the website at www.winwinkc.com.