A company that is marketing-driven consistently focuses on those consumers who deliver the most value to their bottom line. How companies determine which consumers deliver the most value to them, however, vastly differs.
One often ignored group is this country’s Hispanic population. Chris Greco, Consumer Marketing Manager for Sprint Nextel, is responsible for product planning, and leads Sprint's 800-member Hispanic Resource Group If you are interested in building a marketing strategy to get Hispanics interested in your brand, or simply want to understand how the marketing discipline is evolving within our diverse economy, Greco will provide insights and recommendations to make you and your business a better competitor in this environment.
This program is sponsored by The Central Exchange Education Foundation.
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